Privacy Policy
Last Updated: September 17, 2026
This privacy policy (“Privacy Policy”) explains how Rivery Capital LLC (“Company”, “we”, or “us”) collects, uses, and discloses information about you when you visit our website at https://riverycapital.com/ (the “Site”) or otherwise interact with us.
We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of the policy and, in some cases, by providing additional notice through the Site or as otherwise required by applicable law. We encourage you to review the Privacy Policy whenever you visit the Site or otherwise interact with us to understand our current information practices.
1. Collection of Information.
As used in this Privacy Policy, “Personal Information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to an identified or identifiable individual. Personal Information does not include information that is aggregated, de-identified, or otherwise anonymized such that it cannot reasonably be used to identify an individual.
1.1 Information You Provide to Us.
We collect information that you choose to provide to us in connection with your use of the Site. Such information may include, without limitation, the following:
(a) User-Submitted Information. We collect information that you choose to submit or share through the Site (collectively, “User-Submitted Information”), including through our “Partner With Us” and other inquiry forms. Depending on the form, this may include your name, email address, telephone number, investor type, accreditation status, business or professional information, and the contents of your inquiry. To the extent User-Submitted Information includes Personal Information, such information may be collected, used, stored, processed, and disclosed as described in this Privacy Policy.
(b) Communications and Support Information. We collect information you provide when you communicate with us, including inquiries, feedback, support requests, survey responses, or other messages sent through the Site, by email, or, if applicable, via third-party platforms including our social media pages.
(c) Information We Obtain from Other Sources. We may obtain business contact, professional, and other information about individuals from third-party sources and may combine that information with information we collect through the Site. We may use this information to identify and communicate with prospective business or investment contacts and for the other purposes described in this Privacy Policy.
1.2 Information We Collect Automatically When You Visit the Site. When you visit the Site, we automatically collect information about you, including:
(a) Usage Information. We may collect information about your use of the Site, such as the pages you view, the date and time of your visit, your IP address, referring and exit pages, and other information about your interactions with the Site. We may also derive your approximate location from your IP address.
(b) Device Information. We may collect information about the device and browser you use to access the Site, such as your device type, operating system, browser type, and other technical information.
(c) Cookies and Similar Technologies. We and our service providers may use cookies, pixels, web beacons, and similar technologies to operate the Site, understand how visitors interact with the Site, measure website performance, and support our marketing efforts. We may use third-party analytics tools to assist us with these activities. For more information about these technologies and how to control them, see Section 10 below.
2. Use of Information. We use the information we collect (including information that may be Personal Information) for the purposes described below:
2.1 Operate and Improve the Site. We use information to operate, maintain, support, and improve the Site, and understand how visitors use and interact with the Site.
2.2 Communications. We use information to respond to your inquiries, requests, and other communications and to provide information you request from us, including information regarding Company.
2.3 Marketing and Communications. Subject to applicable law, we may use information to send newsletters, updates, and other marketing or promotional communications that may be of interest to you, including by email or telephone, and to measure the effectiveness of our communications and marketing activities. You may opt out of receiving marketing communications as described in Section 10.
2.4 Security. We use information to detect, prevent, investigate, and respond to security incidents, fraud, abuse, unauthorized access, or other malicious or unlawful activity, and to protect the rights, property, and safety of Company and others.
2.5 Legal and Internal Operational Uses. We use information to comply with applicable laws and legal obligations and for legitimate internal business purposes, such as analytics, auditing, recordkeeping, and improving the Site and our business operations.
3. Sharing of Information. We may share information about you for the purposes described below:
3.1 Service Providers and Vendors. We may share information with vendors, service providers, contractors, and consultants that perform services on our behalf or help us operate our business and the Site, including providers of website hosting, information technology, security, customer relationship management, analytics, and marketing services. These parties may access information as necessary to provide services to us.
3.2 Advertising and Marketing Partners. We may disclose information to advertising or marketing partners in connection with our advertising and marketing activities, including to measure or improve those activities or, where applicable, to help deliver relevant advertising.
3.3 Legal and Compliance Purposes. We may share information if we believe in good faith that disclosure is required by applicable law, regulation, legal process, or governmental request, including lawful requests by public authorities for law enforcement or national security purposes.
3.4 Protection of Rights and Safety. We may share information where reasonably necessary to enforce our Terms of Use or policies, to investigate or prevent fraud or misuse of the Site, or to protect the rights, property, or safety of Company, our users, or others.
3.5 Business Transfers. We may share information in connection with, or during negotiations of, any merger, sale of company assets, financing, reorganization, bankruptcy, dissolution, or acquisition of all or a portion of our business. In such circumstances, information may be transferred as part of the transaction, subject to customary confidentiality protections.
3.6 Affiliates. We may share information between and among Company and our current and future parents, affiliates, subsidiaries, and other companies under common ownership or control, for purposes consistent with this Privacy Policy.
3.7 With Your Direction or Consent. We may share information with third parties when you direct us to do so or when you provide your consent.
3.8 Aggregated and De-identified. We may use and share information that has been aggregated or de-identified so that it cannot reasonably be used to identify you, for any lawful purpose, including analytics, research, product improvement, and other business purposes.
4. Advertising and Analytics. We may use third-party analytics and advertising technologies to help us understand how visitors use and interact with the Site, measure website performance, evaluate the effectiveness of our marketing and advertising activities, and, where applicable, deliver or measure advertising. These technologies may use cookies, pixels, web beacons, and similar technologies to collect information about your interactions with the Site and may allow us or third parties to recognize your browser or device over time. For more information about these technologies and your choices, see Section 10.
5. Data Retention. We retain Personal Information for as long as reasonably necessary to fulfill the purposes for which it was collected, including to respond to inquiries and communications, maintain appropriate business records, comply with our legal and regulatory obligations, resolve disputes, enforce our agreements, and protect our rights and interests. The length of time we retain Personal Information may vary depending on the nature of the information and the purposes for which it is processed. We may retain information for a longer period where required or permitted by applicable law. We may also retain information in aggregated or de-identified form where it cannot reasonably be used to identify you.
6. Data Location. We are based in the United States, and the Site is operated from the United States. Information collected through the Site may be processed and stored in the United States and in other locations where Company or its service providers maintain operations or infrastructure, subject to applicable law and the practices described in this Privacy Policy.
7. Data Security Measures. We take reasonable administrative, technical, and physical measures designed to protect Personal Information collected through the Site against loss, misuse, unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.
8. Third-Party Services. The Site may contain links to third-party websites or services that are not operated or controlled by Company (“Third-Party Services”). This Privacy Policy does not apply to Third-Party Services, and information collected by such third parties is governed by their respective privacy policies and practices. Company is not responsible for the privacy, security, or other practices of any Third-Party Services. We encourage you to review the applicable privacy policies before providing Personal Information to a third party.
9. Children’s Information. The Site is not directed to children under the age of eighteen (18), and we do not knowingly collect Personal Information from people under 18. If you believe that we may have collected information from a person under 18 in error, please contact us using the information provided in Section 11, and we will take appropriate steps to address the issue.
10. Your Choices.
10.1 Cookies and Similar Technologies. Most browsers are set to accept cookies by default. You may adjust your browser or device settings to remove or reject cookies or limit certain analytics and advertising technologies. Please note that doing so may affect the availability or functionality of some features of the Site. Similarly, you may limit the use of certain analytics, advertising, or measurement technologies through your device or browser settings; however, this may also impact how the Site functions. At this time, the Site does not respond to browser “Do Not Track” signals.
10.2 Marketing Communications. You may opt out of receiving marketing emails from us at any time by following the unsubscribe instructions included in those communications or by contacting us using the information in Section 11. You may request not to receive marketing telephone calls by informing us during a call or by contacting us using the information in Section 11. Please note that we may continue to send you non-promotional communications, such as communications regarding your inquiries or our ongoing business relationship.
11. Contact Us.
11.1 Contact Information. If you have any questions about this Privacy Policy or our information practices, please contact us at:
Rivery Capital LLC
5525 Granite Parkway, Suite 700
Plano, TX 75024
website@riverycapital.com